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ESPN jumps into high school sports
http://www.lostremote.com/ 2008/ 05/ 16/ espn-jumps-into-high-school-sports/
While local media companies across the country have aggressively ramped up their high school sports initiatives with new sites and products, ESPN announced that it's planning to launch a social networking site built around high school sports. ESPN Rise, which is the brand dedicated to the new effort, will also include a good deal of television coverage of high school sports - even in SportsCenter. ESPNRise.com will launch in August. PRESS RELEASE - ESPN announced it has formally launched a high school sports content initiative that has been named ESPN RISE.
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ESPN Plays Catch Up In High School Sports (DIS)
http://www.alleyinsider.com/2008/5/espn_announces_high_schoo...ESPN (DIS) is late getting into the online high school sports market. To name a few competitors: Sports Illustrated (TWX) got into it last year by funding Takkle.com, and integrating the site onto SI.com; Hearst launched its own network last year;
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Ypulse Essentials: Poptropica, ESPN Rise, The Youth Vote
http://ypulse.com/archives/2008/05/ypulse_essentials_poptrop...DGamer (Disney's new site for Nintendo DS fans. Plus brands like IKEA and H&M integrating themselves into Sims 2. And yet another new tween/educational virtual world - Poptropica) (AdAge.com, reg. required) (Izzy Neis) - Kidzbop goes on tour
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May 2008’s Most-Popular links from my link library list: Relevance, context and culture, angryJournalist, the future web
http://www.joethink.com/blog/2008/06/may-2008s-most-popular-...This is what people were clicking on off my reading list from May 2008. Let’s not forget what was killing us before the Internet User Assistance: Writing for a High-Context Culture More notes on AngryJournalist.com BBC NEWS | Technology | Luminaries look to the future web: “Exactly 15 years ago the directors at the lab where the web was first developed signed a document which said the technology could be used by anyone free of charge. That decision was instrumental in making the web truly world wide. BBC News talks to some of the leading figures in the web community about their hopes for the future of the web.” ESPN jumps into high school sports - Lost Remote: “While local media companies across the country have aggressively ramped up their high school sports initiatives with new sites and products, ESPN announced that it’s planning to launch a social networking site built around high school sports. ESPN Rise, which is the brand dedicated to the new effort, will also include a good deal of television coverage of high school sports — even in SportsCenter. ESPNRise.com will launch in August.” If you want to subscribe to this link feed, you can do that here… …or here: Enter your email address:
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Games Ahoy: CBS Openly Courts Fantasy Sports Market
http://www.marketingshift.com/2008/6/games-ahoy-cbs-openly-c...Games Ahoy: CBS Openly Courts Fantasy Sports Market It's probably just a coincidence that the day after the U.S. Supreme Court declined to listen to arguments in a case brought by Major League Baseball that the CBSSportsline.com announced its decision to create a fantasy-only sports network. The decision -- or lack of a decision -- by the Supreme Court essentially allows companies to use statistical information, including players' names, to create fantasy leagues without obtaining a licensing agreement from the major sport. That means its open season for media companies. CBS said its new site will follow 8 sports, giving users the opportunity to follow news on specific players, general columns and updates from reporters and editors and sift through data to prepare for mock drafts and the like. While fake nerd fantasy leagues may not seem all that important to, you know, almost everyone (not me, I get it), the reality of modern business demands that companies look for ways to not only disseminate information, but also engage readers in the brand. That's how interactivity works. It's also why national networks like ESPN are launching regional high school sports information services. It's not so strange to believe that in the near future, there will be localized versions of What If Sports, a fantasy simulation that allows users to make trades between teams and play out seasons to see…What If? It may sound hokey to some, but -- and I'm about to be stereotypical -- ask the sports loving man in your life how much time he'd spend if he could track local high school players, create fantasy teams for them and then draft them into a league stocked with professionals. And if he says he doesn't know, he's lying. I know this because I know how many units that Madden Football and NCAA Football sell each year for the Wii, Playstation3 and Xbox 2, games that allow you to do what I just described. Posted By Brad King at 12:39 PM
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Link Roundup for May 19, 2008
http://fantasysports20.com/2008/05/19/link-roundup-for-may-1...Link Roundup for May 19, 2008 19 May Posted by Jim Nguyen as Athletes, Business, News, Olympics, Social Media, Technology Here’s a sampling of some stories we’re following for you on Monday, May 19, 2008: LiveAutograph.com authenticates celebrity autographs for you - Want an autograph of Hulk Hogan and other stars? This sites’ service includes an autograph and a personalized message that is authenticated; you know that for sure since the signing is videotaped! ESPN Plays Catch Up In High School Sports - ESPN to launch their own high school sports network in August. It remains to be seen if they can overtake forerunners Takkle and MaxPreps. Amputee’s prosthetic limbs spark tech debate - Debate rages on whether South African sprinter who uses prosthetic limbs should be allowed to compete in the Olympics.
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ESPN Get Local with Sports
http://www.themodernjournalist.com/2008/05/17/espn-get-local...Image via Wikipedia I’ve been discussing high school sports coverage with various reporter friends, which is one areas that local papers should really knock it out of the park. The simplest solution is to set up a fantasy-type system — and a predictive market system — for local teams, then make sure that there were enough folks working on the system to gather, input and track information. Clearly you couldn’t get every team — high school sports are too unpredictable — but for the major schools, I don’t think it would be out of the realm of possibility. As long as your gathering statistics — say once per week — you could update what was happening and then run the fantasy and predictive markets. It’s not real time, obviously, but it would create an interest and buzz around the sports. In a town like Cincinnati where women’s volleyball, football and baseball are so much a part of the social fabric, I don’t think it would be nuts to pull something off. The problem: it’s not happening and now ESPN has decided to go whole hog into the game. ESPN has increased its high school football and basketball coverage in the past few years, including top prep teams in nationally televised challenges. Add to that the proliferation of AAU basketball seasons and All-Star prep football, and it’s pretty clear that ESPN could put together a wicked cool, national high school network similar to what I’m describing, which will almost certainly undercut whatever gets done locally. That doesn’t mean local papers can’t catch up. After all, ESPN has just announced its intention to launch this network. There is still time. There’s always time. If local papers get how this should be put together. Related articles Proliferation of High School Polls Spurs Subjective Debate [via Zemanta] TeamPages Raises Near $500k First Round for High School Sports Social Net [via Zemanta] YourSports Joins Crowded Athletic Social Network Landscape [via Zemanta] ESPN jumps into high school sports [via Zemanta]
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ESPN jumps into high school sports
http://www.joelprice.com/blog/2008/05/16/espn-jumps-into-hig...Could local professional teams be missing an opportunity if they fail to integrate high school initiatives with their digital media strategies? ESPN is launching ESPN Rise, a new content brand aimed at high school athletes and fans across television, print, mobile and Web media. (Via Lost Remote)
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ESPN To Launch High School Sports Social Networking Site
http://zsnewsbits.blogspot.com/2008/05/espn-to-launch-high-s...While local media companies across the country have aggressively ramped up their high school sports initiatives with new sites and products, ESPN announced that it’s planning to launch a social networking site built around high school sports. ESPN Rise, which is the brand dedicated to the new effort, will also include a good deal of television coverage of high school sports — even in SportsCenter. ESPNRise.com will launch in August. http://www.lostremote.com/2008/05/16/espn-jumps-into-high-school-sports/ http://www.tvweek.com/news/2008/05/espn_rise_spotlights_high_scho.php
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ESPN Plays Catch Up In High School Sports (DIS)
http://aware11.com/espn-plays-catch-up-in-high-school-sports...ESPN (DIS) is late getting into the online high school sports market. To name a few competitors: Sports Illustrated (TWX) got into it last year by funding Takkle.com, and integrating the site onto SI.com; Hearst launched its own network last year; PrepChamps.com got a round of funding last month. But ESPN RISE will be effective when it launches in August. Why? Because ESPN has the resources to build up the network in broadcast, print and online -- and it looks like it's going to do that. On TV, ESPN RISE will partner with ESPNU for content, and high school sports will have an increased focus on other ESPN programming, including SportsCenter. In print, ESPN is re-launching Rise Magazine, which they bought in December, as ESPN RISE Magazine. And digitally, ESPN RISE will be a social network that will allow kids to find coaches and other athletes as well as upload their own content. Takkle.com has a relationship with Sports Illustrated, but neither can compete with the TV presence that ESPN has. Normally we're skeptical about tie-ins between TV and online. But sports seems to be one area where it works.
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